On the third day of the Jaipur Jewellery Show (JJS) 2019 being a Sunday witnessed around 12,000 visitors at JECC in Sitapura. People from smaller cities nearby also visited JJS with their friends and family. Apart from fine jewellery set with intricate stones and craftsmanship, the show is also exhibiting fashionable kid’s and men’s jewellery, corporate gift items, packaging products and silver artefacts like – tea pots, cardholders, bullock cart, child’s swing and much more. This was informed by Chairman of JJS, Mr. Vimal Chand Surana.
Secretary of JJS, Mr. Rajiv Jain said that in the gemstone section, precious and semi-precious stones like – emerald, diamond, opal, onyx, ruby, tanzanite, sapphire, etc. converted into numerous jewellery designs like bracelet, anklet, necklace, rings and much more is being appreciated by the customers who want to create one-of-a-kind pieces. The show is also business centric with many brands only operating in B2B sales. The show is attracting quality buyers who are purchasing the latest in gem and jewellery for their clientele.
Media Coordinator, JJS, Mr. Ajay Kala said that trade visitors are showing keen interest in Kundan, Meena, Polki and Jadau jewellery for function wear. The show is also dedicated towards millennials offering lightweight, minimalistic and artistic jewellery in modern and western setting which can be worn on multiple occasions with various outfits. These pieces are using materials like sterling silver, Swarovski, German Silver, combination of semi-precious and precious stones, among others.
Jaipur Jewellery Design Festival (JJDF)
Back for its third edition, the Jaipur Jewellery Design Festival (JJDF) is witnessing visitors thronging to the colourful and innovative domes by Avriti Jain dedicated to showcasing the contemporary female jewellery designers of India. As a special attraction visitors can try out jewellery from various brands through augmented reality mirrors in a Hawa Mahal installation. People are also enjoying the mellifluous live music display and an exhibition of personalised sculptures as well as textile art of kites with gems. The festival is an integrated part of JJS.
Daily Raffle Draw
Last evening the Chief Guest of the Raffle Draw who drew the winning entries was Ex-Chairman, GJC, Mr. Nitin Khandelwal. The winner was Mr. Ravinder Kr. Drona. The sponsor for the draw was JJS.
Exhibitors Sell Products through Indology
As a new feature of the show this year, India’s Largest Curated Jewellery & Style Destination – Indology live is from JJS. The TV jewellery experts are offering an array of style to its customers across the country. The channel through a LIVE studio is doing showcases daily and displaying around 30 products which are being sold across the country to the 5 million viewers of Indology channel.
Panel Discussion: Composite importance of Fashion and Social Media on the Jewellery Industry
JJS witnessed an interesting session on – ‘Composite Importance of Fashion and Social Media on the Jewellery Industry’. Blogger, Prerna Makharia said that there has been a clear shift in promotion of jewellery from the print to social media in recent times. Talking about content, Jewellery journalist, Preeta Agarwal said that content should be attractive, knowledgeable and tell the story of the product. Fashion blogger, Megha Bajaj said that brands should choose influencers that do justice to their products and influencers should never be fake and remain true to their style. Blogger, Renu Choudhary said that social media has helped customers learn about how diamonds are manufactured and mined. The session was moderated by wedding stylist and jewellery designer, Sujata Bhandari.