The second day of the ongoing Jaipur Jewellery Show (JJS) 2019 is showcasing a vast collection of jewellery from wedding wear to daily wear, traditional to modern and minimal to artistic. Visitors are coming in large numbers to witness never before seen ornaments across gold, diamond, silver, coloured gemstones, Kundan Meena, Polki, Jadau and much more. Around 72% exhibitors have painstakingly created and invested in designer booths which are an added attraction to the show with over 9500 visitors having attended
Chairman of JJS, Mr. Vimal Chand Surana said that the unique and apt theme of the show this year ‘Inspire to create a Fashion Statement’ has encouraged exhibitors to showcase necklaces, earrings, bracelets, head accessories, idols, showpieces, anklets, among others. Under one roof, individualistic needs of each customer regardless of their budget is being met with bespoke opulent pieces created with masterful craftsmanship.
New Trends in Jewellery
Secretary of JJS, Mr. Rajiv Jain said that JJS has been witnessing a large number of foreign and national buyers who have evinced keen interest in jewellery that can be worn across all occasions. Similarly, iconic statement pieces, costume jewellery, coloured gemstones, silver jewellery artefacts like comb, pen, purse, mythological jewellery and much more has also caught the attention of visitors. One can also find some unique and innovative pieces like Chalices crafted with Kundan Meena and Polki, Chess Set made with Tanzanite and Ruby to name a few.
Raffle Draw Winners
Media Coordinator of JJS, Mr. Ajay Kala said that last evening Raffle Draw by JJS was drawn by Exhibition Convenor, GJEPC, Mr. Mansukh Kothari. Winner of Raffle Draw was Ms. Seema Jain from Hyderabad. The Judges for the best booth included – Mr. Pankaj Kothari, Ms. Meera Kataria and Mr. Indrajit Bose. The First and Second Prize for Best Booth in Jewellery Section upto 18 Sqmtr were: Sawansukha Diamonds and Amaira Jewels respectively. The first and second Best Booths in Jewellery Section more than 18 sq. mtr. category were: Birdhichand Ghanshyam and Raniwala Jewellers Pvt. Ltd. The first and second Best Booth in Gemstones Section were: Fine Colour Gems and Green Bell.
Topic: Ethical Practices
At the session, ‘Ethical Practices’, Mr. Kinjal Shah of The Responsible Jewellery Council (RJC) was in conversation with Mr. Rajiv Jain. Talking about the role of RJC in jewellery, Mr. Shah said that millennials who are the spenders of our society are concerned about ethical jewellery practices. They want to know where their jewellery is coming from, how it is being manufactured, the origin of the raw materials and much more. As an industry player, entrepreneurs have the responsibility to communicate this to their customers. By providing a clear set of standards – the RJC ‘Code of Practices’, the Council helps companies of all sizes throughout the jewellery supply chain meet the ethical demands of peers, consumers, financial institutions and civil society.
Panel Discussion: Retail Inventory: How much is too much?
JJS witnessed an interactive panel discussion on – ‘Retail Inventory: How much is too much?’ On the occasion, Mr. Sankar Sen of Senco Gold and Diamonds said that stores need to maintain an inventory of everyday casual pieces that allow customers to pick and choose before making a purchase. Every jewellery store has showstopper pieces that impress customers with the brand’s masterful craftsmanship and create a positive impact when they walk in. Mr. Anil Kataria of DP Jewellers said that weekly database needs to be maintained to asses which designs are selling out, your target customers, market demand and more.