The Federation of Hospitality and Tourism of Rajasthan (FHTR) will be forming the Tourism Promotion Council of Rajasthan along with the State Department of Tourism to promote Rajasthan as a preferred tourist destination. The Council will have representatives from the Government and the tourism and hospitality sector. It will form a cohesive strategy to present and market Rajasthan for visitors and tourists. It will represent the problems and issues concerning tourism trade to appropriate authorities in the Government or other agencies and obtain redress of such grievances. Similarly, it will also react to the practices and policies of the Government and local authorities. This was informed by the newly elected President, FHTR and Managing Director, Clarks Group of Hotels, Mr Apurv Kumar. He was addressing the Annual General Meeting (AGM) of FHTR at Hotel Clarks Amer.
Talking about main objective of FHTR, he further said that the Federation will be focused on objectives like offline promotions, digital marketing, ‘phygital’ marketing and cooperation through a hub and spoke model. The FHTR brand will be professionally established on all digital platforms. This will happen in a hub and spoke model to connect and enable tourism stakeholders of all strata of society to feed into the pipelines. The digital marketing team will be responsible for auditing all comments, photographs, and events from various locations. It will aim to celebrate all aspects of Rajasthan. Similarly, ‘Phygital Marketing’ will be used to create physical experiences in the digital world to tell experiential stories. FHTR aims to become a single body to represent the tourism industry which will work cohesively to market the State and interact with the Government bodies.
The other office-bearers elected at the AGM were – Senior Vice President, Mr Kuldeep Singh; Vice Presidents, Mr Khalid Khan and Mr Surendra Singh Shahpura; General Secretary, Mr Mohan Singh; Joint Secretary, Mr Virendra Singh and Treasurer, Mr Tarun Bansal. Apart from this, Mr Apurv Kumar proposed Mr Bhim Singh be appointed President Emeritus.
Mr Kuldeep Singh Chandela said that there is a need to promote new and lesser-known tourist destinations in the State. These can include locations like – Sanchu border, Dewair, Banswara, Viratnagar, and others.
Past President, FHTR, Mr Randhir Vikram Singh said that speedy vaccinations are important to establish Rajasthan as a safe travel destination. There is a need to increase our share in domestic tourism. An aggressive marketing campaign with the Department of Tourism is also required.