Press Release

India’s leading B2B Travel & Tourism Showcase and Conclave – India Travel Mart (ITM), Jaipur, entered its second day on Saturday at Rajasthan International Center (RIC). State tourism boards of Uttarakhand, Himachal, Tamil Nadu, Uttar Pradesh and exhibitors interacted with buyers from across the country, offering tourism products from their respective states. Travel agents, tour operators, wedding planners, MICE members and industry professionals took part in the interaction. Hotels and Resorts also had an enriching B2B networking. It is worth mentioning that this year, ITM is based on the theme “Mice and Wedding B2B Expo, Conclave and Awards”.

Chairman and Managing Director, ICM Group, Mr Ajay Gupta said that this year ITM’s entire focus is on MICE (Meetings, Incentives, Conference & Exhibitions) and Wedding business. This event is proving to be very beneficial for the professionals associated with the MICE and wedding industry. He further added that the aim is to put India on a global pedestal as a preferred destination in the MICE and wedding sector.

There was a lot of enthusiasm among the buyers regarding the pavilions of the State Tourism Board in the Mart. Information about respective tourism strengths was given in the pavilion of the State Tourism Board set up by some states of the country in the travel mart.
At the Uttarakhand pavilion, YK Gangwal talked about the culture, spirituality and pilgrimage the state has to offer. He said that Uttarakhand is also being favored a lot for MICE and destination weddings. While in the pavilion of Himachal Pradesh, Mr Lalit Verma and Mrs Nanda from Himachal Tourism Board, Highlighted the special wedding destinations of the state like Kasauli, Kiarighat, Kullu, Dharamshala, Narkanda etc. He said that while promoting sustainable tourism, the focus is on reducing wastage and promoting local food and culture.

Tamil Nadu Pavilion attracted tourism buyers through its rich culture and history. Mr Zahir Hussain, Mr John Immanuel Rao and Mr Ilayaraja Munirathinam from Tamil Nadu Tourism informed that the state’s cities like Kanchipuram, Kanyakumari, Madurai, Ooty, Rameswaram attract the attention of tourists with their beauty. MICE and wedding business is also slowly emerging here. Similarly, the Uttar Pradesh Pavilion attracted the attention of buyers through the state’s famous fairs and festivals, crafts and cuisine. Mr Dipankar Choudhary and Mr Ashwini Yadav from Uttar Pradesh Tourism Board informed that the grand Ram temple under construction at Ayodhya in the state will become a major attraction not only for the state but across the world in times to come. He focused on famous fairs and festivals like Dev Deepawali, Kumbh Mela, Ram Navami.

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