Press Release


                                                                                                                               –Commissioner Industries, Government of Rajasthan

Pushkar, 7 September:  The new Rajasthan Investment Promotion Scheme (RIPS) will address issues related to tourism units. This was stated by Commissioner Industries, Government of Rajasthan, Dr. Krishna Kant Pathak. He was speaking at session ‘New MSME Act, Rajasthan investment promotion Scheme (RIPS) and other schemes of Government of Rajasthan at the 8th Indian Heritage Hotels Association (IHHA) Annual Convention held at Hotel Aaram Baagh in Pushkar. He said the policymakers were well aware that the tourism sector has huge potential and needs to be given a boost with incentives and other measures. Bearing this in mind the new policy will be investment friendly for tourism projects. However, the Commissioner cautioned that the hoteliers must ensure that the building byelaws were followed strictly. In the same session, the Deputy Directors, Mr. Ajay Sharma outlined the incentives given for heritage properties. He informed that the new Tourism Policy was in the offing for which he invited the hoteliers to give their suggestions. He said 87 heritage properties had already been given Heritage Certificates by the Department of Tourism. He urged other hotels to apply for the same.

Earlier, an exhibition featuring various hospitality and industry related products was inaugurated by the Punjab Tourism Minister, Mr. Charanjit Singh Channi. He appreciated the various tourism related products.

During his Presidential address, Maharaja Gaj Singh Jodhpur said that heritage hotels had played a pivotal role in promoting rural tourism. The travel and tourism sector provides employment opportunities to a large number of people. This sector must be proactively promoted by the Government.

In a highly enlightening session entitled ‘Relevance of Social Media for Heritage Hotels’, social media expert, Ms. Kalinika Chauhan said that social media should be integrated with other marketing tools of heritage hotels. It is important to choose one’s social media platform according to one’s target group and keep the audience engaged by posting relevant and creative content consistently.

In a session on ‘Talking Maya for Ourselves’, CMD, Neemrana Hotels, Mr. Amar Nath said that one must detach themselves from Maya which is attraction towards material possessions. Humility is the greatness of our culture not arrogance. One must be willing to think beyond what is expected and give away what one has willingly.

Some of the other sessions were on ‘Sustainability’ by Director, Ecolive, Mr. Sunil Pachar; ‘Conducting a Startup Accelerator Program for Heritage Hotels’ by CEO, Startup Oasis, Mr. Chintan Bakshi and Co-founder, Thrillophilia, Mr. Abhishek Daga.



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