Actor, producer, UNEP Goodwill Ambassador and SDG Advocate, Dia Mirza has become the brand ambassador of Jaipur girls’ startup, ‘Greendigo’. Barkha Bhatnagar Das and Meghna Kishore have co-founded ‘Greendigo’, the three-year-old female-founded and female-led company that is a sustainability-driven brand of organic baby clothing. The brand is an online store that specializes in soft, safe, beautiful and thoughtfully designed organic cotton baby clothing and nursery essentials that are manufactured ethically and sustainably. It is to be noted that both founders hail from Jaipur and have done their schooling from Maharani Gayatri Devi Girls’ School. Currently, they are both married and settled in Mumbai from where they operate ‘Greendigo’. They also travel to Jaipur frequently for the brand’s operations. They are the daughters of well-known former cricketer, Jaipur-based Jitendra Bhatnagar who played for Rajasthan for the Ranji Trophy from 1963-1969. He retired as a General Manager from Rajasthan Small Industries Corporation.
Speaking about the strategic partnership, Dia Mirza said: “I believe that the future of our children is directly dependent on the choices that we as parents make today. What I love most about Greendigo is that it resonates with me as a parent and as an earth citizen. I am very happy and proud to support a brand that shares my mission to protect Mother Earth with its internationally certified products, plastic-free packaging, zero carbon emission operations and alignment with all 17 UN SDGs.”
Co-founders of Greendigo, Barkha Bhatnagar Das and Meghna Kishore said: “Our vision is focused on ensuring that organic clothing for kids becomes normative rather than an exception. With Dia Mirza as our ambassador, we have no doubt that our message will reach far and wide. With this partnership, ‘Greendigo’ hopes to create awareness about the harmful effects of toxic chemicals that are found in conventional baby clothing. We have spent a lot of time understanding the unique challenges that new parents face while looking for things that check the boxes of sustainability, safety and comfort.”
Greendigo Organic Clothing is a homegrown, women-led brand of organic cotton apparel for babies. It is the only D2C baby apparel brand in India to be certified by the internationally recognised Global Organic Textile Standard (GOTS). This seal of trust ensures the organic status of raw materials as well as assures that manufacturing processes are environmentally and socially responsible. Operational since 2019, the brand offers baby clothing and nursery essentials that are safe, comfortable, thoughtfully designed and meet international quality standards. Available on www.greendigo.com and leading marketplaces including Myntra, Nykaa Fashion, Firstcry, Tata Cliq, Ajio and Amazon, Greendigo’s product range includes baby essentials like onesies, tops, swaddles, blankets, cot sets etc.