On the second day of Jaipur By Nite (JBN), ‘Jaipur By Nitw Women Car Drive’ was organised at Rajasthan International Center (RIC), Jaipur on Saturday evening. This year, the Women Car Drive was based on the theme ‘United Nation Sustainable Development Goals’. Education, Art and Culture Minister of Rajasthan, Dr. B D Kalla; Principal Secretary of Tourism, Ms Gayatri Rathore; Director Tourism, Dr Rashmi Sharma; Chairman, CII Rajasthan State Council, Mr Abhinav Banthia and Senior Director & Head, CII Rajasthan, Mr Nitin Gupta flagged off the drive from RIC. The drive started from RIC, covering Patrika Gate, Albert Hall to reach back at RIC. 150 women participated in the car drive with their friends and family.
On this occasion, Art and Culture Minister, Dr B D Kalla said that the way in which women have enthusiastically participated in the drive today is praiseworthy. Rajasthan is moving ahead in the field of tourism. The message given by all the participants by decorating their cars on the Sustainable Development Goals theme will definitely play an important role in promoting night tourism in the state.
The objective of the JBN Women Car Drive was not only to promote tourism but also to encourage women and provide them a platform to express themselves. The cars for the drive were decorated with ’17 Sustainable Development Goals’, including ‘No poverty’, ‘Zero Hunger’, ‘Good Health and Well Being’, ‘Quality Education’, ‘Gender Equality’ and more.
keeping in mind the theme of the year, generating awareness about the goals among the people.
Before the drive, Rajasthan’s famous folk fusion band ‘Dunes of Rajasthan’ presented a fusion of Rajasthani folk and Sufi songs like ‘Sanu Ek Pal Chain’, ‘Ye Jo halka halka’, ‘Tumhe Dillagi Bhool’, ‘Afreen Afreen’, ‘Chaap Tilak’ and many more. The band enthused the audience by presenting fusion music with traditional instruments of Rajasthan.
It is noteworthy that this was the third edition of JBN Women Car Drive. JBN is organised jointly by Confederation of Indian Industry (CII); Department of Tourism, Government of Rajasthan; Young Indians (Yi) and CII-Indian Women Network. Tourists, industry members, young entrepreneurs as well as their families from many cities like Mumbai, Gurgaon, Indore, Chandigarh, New Delhi, Noida, Uttarakhand, Punjab, Haryana etc. attended the program.
The winners were awarded in three categories – ‘Best Decorated Car’, ‘Best Slogan’ and ‘Best Attire’. There were 5 awards in each category (Winner, Ist Runner up, 2nd Runner Up, 2 Consolation Prizes), thus a total of 15 winners were awarded.