Press Release

B2C activities on a large scale
‘Vastra 2016’ also brings alive the textile heritage of Rajasthan

Jaipur, 23 October: The last day of the International Textile and Apparel Fair – ‘Vastra 2016’ saw a multitude of visitorspurchasing the products available here today. This year the last day was especially designed for B2C and retail activities.

B2C component with B2B has been introduced to provide the trade a platform where one can interact with foreign buyers, Indian buying houses/agents, bulk and institutional buyers as well as the end users. The B2C proved to be highly beneficial to new entrepreneurs, who are in the process of creating space for themselves in the trade.

The 4-day international apparel and textile fair, ‘VASTRA-2016’ is being organized by the Rajasthan State Industrial Development and Investment Corporation Ltd. (RIICO) and Federation of Indian Chambers of Commerce and Industry (FICCI) at Jaipur Exhibition and Convention Centre (JECC).

A representative of Kasim Textile Mills (P) Ltd, who has participated for the first time in Vastra said that their experience atVastra has been quite satisfying with both the organizers as well as the customers. Both foreign and domestic buyers showed interest in the products.

A visitor Anushree Mathur said that the choice of products available here is quite diverse. The tops, dresses, kurtis and handbags available here are quite trendy and reasonable.

Apart from showcasing diverse textile products, accessories, trinkets and home décor items, the mega fair is also bringing alive the textile heritage of Rajasthan. Pattu shawls made out of the ancient art of Pattu weaving, which traces its origins to the weaver’s community of the great Saint Kabir, are also exhibited at the Rajasthan Pavillion here. Pattu is the most indigenous and popular variety of Rajasthani woollen shawls.

Sharing knowledge about ‘Pattu’, Bhagwan Ram of Jaisalmer said that historically ‘pattu’ weaving began by making use of the abundant sheep wool around Jaisalmer and parts of western Rajasthan. The pit looms are the traditional way of weaving cloth. The weaver sits with his legs in a pit with the looms spread out before him on the floor. He uses two pedals near his feet to separate the looms so that different patterns are created.

Pattu shawls are different for both men and women with the former being larger in size. Ranging from Rs. 1500 to Rs 5,000, one Pattu shawl takes at least two days to be made, further informed Bhagwan Ram.

Products of ‘Jahota handblock and Kantha’, which is another significant component of the textile heritage of Rajasthan, are also being showcased here. ‘Jahota Kantha’ is a running stitch embroidery craft which was traditionally practised by rural women on soft dhotis and sarees. From traditional motifs of flowers and geometrical shapes to contemporary themes and animal patterns, Kantha embroidery can be seen here on sarees, shawls, shirts, furnishing fabrics and dupattas. The intricate art work demonstrates a style mixed elegance with comfort for those who wear it.

Another visitor Sanjay Agarwal said that one can find here traditional as well as Western attire under one roof. Some items like paper yarn products and home décor objects available here are rather unique and one of its kind.

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