At the Great Indian Travel Bazaar
Pavilion designed on the theme of ‘Jaane kya dikh jaaye’ campaign
Jaipur, 24 April: As in the past years the 9th edition of the Great Indian Travel Bazaar (GITB) is witnessing a variety of pavilions set up by the State Tourism Boards at the mega-event. One of the most spectacular of the lot is the state pavilion of Rajasthan Tourism. The newly designed pavilion has been set up for the first time at the mega travel fair.
The pavilion has been designed in accordance with the recent ‘Jaane Kya Dikh Jaaye’ campaign launched by Rajasthan Tourism. The pavilion displays the ad campaign on a large LED screen which is a compilation of beautiful ideas and stunning visuals of the most incredible State of India. The campaign which is a collection of 6 different travel stories coupled with a melodic background score is intended to make travelers fall in love with the majestic state.
The creative mega stall which is a blend of ethnicity and royalty of Rajasthan has been coupled well with modernity. The displays are quirky and multi-coloured with large open spaces allowing the visitors to walk around quite freely. The pavilion is structured to accommodate 6 sets of scheduled appointments with Foreign Travel Operators (FTO) throughout the day. At an average, the pavilion is hosting almost 80 business meetings per day and are scheduled to host around 270 meetings over the two days with numerous FTOs. The pavilion has been well received by the visitors, who are making use of the bright and colourful displays to click selfies and photographs