The Jaipur Jewellery Show (JJS), also known as the December Show, will have a new dimension this year. It will be the Jaipur Jewellery Design Festival (JJDF). This festival will be an integrated part of the JJS for the first time and will now be a regular annual feature of the mega jewellery show. This was stated by the Convener of JJS, Mr. Vimal Chand Surana on 20 December at a press briefing at the JJS office in Jaipur.
Mr. Surana further said that created in association with JJS, JJDF is envisioned to celebrate and promote jewellery design in all its glory. No city other than Jaipur can be most apt for the jewellery industry. The festival will have multiple folds in the form of exhibitions, events, installations, talk shows, panel discussions, seminars, product showcases, book launch, networking parties and many more.
The 3-member team of JJDF are: Ms. Sonal Sawanshukha, Mr. Ankit Lodha and Mr. Nainesh Grover. They have played a pivotal role in curating the festival.
The Secretary of JJS, Mr. Rajiv Jain said that there are four themes of JJDF all inspired by India. They are: India’s Extraordinary (Top league of Indian jewellers); In Love with India (International Jewellers with India inspired collection); Indian Innovators (Innovative jewellery by Indian jewellers) and Artisans of India (Jewellers using Indian arts in their jewellery).
Mr. Jain further said that JJDF will play a significant role in creating a network for contemporary design in Jewellery. The event will provide an access to exclusive information on design from the industry’s influencers. It will emerge as a platform for showcasing creative fusion of innovative, modern jewellery with the traditional forms.
The Secretary also opined that it is expected that the JJDF will be attended by top national and international jewellery manufacturers, retailers, designers as well as artisans. Art connoisseurs from all over the world have evinced interest in the festival. Similarly, the top jewellery bloggers as well as India’s leading media houses will be attending the festival. There will also be a creative jewellery installation gallery with 30+ wall displays. 15+ talk show and seminars are also planned as are a JJDF Coffee Table Book as well as Jewellery Craft Live Demonstrations.
The Spokesperson of JJS, Mr. Ajay Kala informed that all preparations for the JJS were in place. Despite the show not being held last year there has been no waning of enthusiasm among the participants with as many as 800+ booths being setup at Jaipur Exhibition & Convention Centre (JECC) this year. And now with the additions of JJDF, the visitors and participants will stand to benefit by the elements of JJDF – namely, art installations, work stations, careers fairs, bloggers meet, coffee idea bar, art library, among others.
Mr. Kala further elaborated that the JJS, over the year, has always been instrumental in creating awareness about new age developments and needs of the trade. Since design is one of them – the Design festival will fulfil the need of this aspect of the fraternity.