Press Release
Renowned heritage brand Vichitra Sarees, celebrated for its signature floral designs and exquisite craftsmanship, is set to host its first-ever exclusive pop-up in Jaipur. The organizers met with Deputy Chief Minister Diya Kumari and extended a formal invitation for her to attend the event. Present during the meeting were Divyani Singh, Riccha Singh and Saloni Bader. The event will take place on August 1 and 2 at the House of Hidden Treasures in Narain Niwas, where the timeless elegance of the brand’s sarees will be reimagined through a contemporary lens. Vichitra’s signature floral sarees will be the highlight of the Jaipur pop-up. Founded in 1963 by Shri Uttam Harkishan, the brand has now been revived and reintroduced in a modern avatar by his daughter-in-law Amrisha Uttam and grand child Sahil Uttam. Notably, Vichitra’s finely crafted sarees have long been the preferred choice of royal families across Rajasthan, Madhya Pradesh and Nepal.